Social Influence: Social Norms, Conformity And Compliance. Cialdini, Robert B.; Trost, Melanie R.
The Psychology of Persuasion by Robert B Cialdini Robert B. Cialdini’s Psychology of Persuasion is a powerful book. It was written by a top American psychologist and academic. Cialdini has reviewed more than 200 studies about how people make decisions. He has pinpointed six psycoligal triggers that can make or break a relationship. These triggers … Read more