Robert B. Cialdini (2009) Influence: Science And Practice (5th Edition) Allyn & Bacon
The Psychology of Persuasion by Robert B Cialdini Robert B. Cialdini’s Psychology of Persuasion is a powerful book. It was written by a top American psychologist and academic. Cialdini has analyzed more than 200 studies on how people make decisions. He has pinpointed six psycoligal triggers that can make or break a relationship. These triggers … Read more